Gear Up for Adoption

Shelters and Rescue Groups have more opportunities than ever to get the word out about the dogs and cats available for adoption but with so many groups vying for attention it's only too easy for some of them to slip through the cracks, even with the advantages of social networking.

The issue becomes how to best take advantage of social networking and any other means of making people aware of all the wonderful pets just waiting for a new home and a new leash on life.  Here are just a few ideas That can help my local shelter, your local shelter, any local shelter or rescue group.

1. Don't underestimate the power of the written word.  Instead of writing a plain description of the cat or dog, let the pet write the description. How much more appealing it is to hear, "I promise to love you forever if you'll give me a forever home" along with a self-description. Open a Facebook page if you don't have one already and put the description there along with a photo of the pet and ask people to Share the picture and bios, then use Twitter to share the description and photo. And don't forget your good old fashioned newspaper. See if they'll give you a weekly adoption column. They may or may not have room for pictures but the descriptions can certainly run. You can do a column featuring two or three a week.

2. Pictures will help. There's nothing more appealing than the sweet face of the adoptee. But those pictures will be far more appealing if you have a volunteer who is a groomer who can make the pet look clean, neat and cute. Another improvement is taking pictures that don't look like police mug shots. Set up a cute photo using props in an area of the shelter. Now use that photo on Facebook, Twitter, and Instagram as well as Google+.

Mary Slaney adopted Vinny more than a year ago.

3. Don't underestimate the power of clicker training. You can use a clicker to make life more interesting for shelter pets, teach them manners or a trick and then be sure to brag on all of your social networks how clever the pet is in his self-written bio. This will help your adoptees stand out among the crowd on social networks.

One more tip: don't ignore e-mail posts containing all of this information with a request to forward. Everyone knows people who know people who know people, and so on.  

With a little imagination and tapping into volunteers, utilizing their skills and talent, you can incrrease the number of pets who are adopted.