Jensen put his thinking cap on and created a collar and leash with battery operated flashing lights, the Pup Protector (patent pending). It's water-resistant and the battery, which lasts 30 hours, is the same as one used for a watch, and can be easily replaced. It's made of Thermoplastic Polyurethane.
The leash matches the collar and can be ordered in your choice of colors both for the leash and collar and for the lights.
Jensen's website has a wonderful video where you can see how it works - and his adorable dog doing a variety of behaviors will entertain you at the same time.
The collars and leashes can be ordered in a range of sizes. He is currently trying to raise $60,000. to help get this business off the ground but orders will be filled after the funding period close whether or not he raises the full amount of money.
The website is well worth the visit. You can find it at: http://www.pupprotector.com.
The Pup Protector will also allow you to easily see your dog if he's off-leash on an outing or in your backyard. It's certainly an interesting concept and could help save lives.