Wednesday, February 11, 2015

Homes for Dogs Project

Max, the Adopted Dog

Every pet deserves a warm, loving home. Unfortunately, not everyone has one. They often languish in shelters where they are killed (euthanized) if no one adopts them, or in rescue, waiting for that "forever home."

Coldwell Banker Real Estate LLC ( is aiming to find homes for 20,000 dogs this year. Yes, you read that correctly. This ambitious campaign will seek to match dogs with loving families. For those of us who believe that a house is not a home without a four-legged family member, this is a great idea. I'm sure the homeless dogs would agree.

Their 30-second ad spot which is premiering during the 87th Academy Awards, shows a real success story. Max was seen on and adopted. Coldwell Banker hopes to 20,000 more dogs will find their forever homes as a result of this campaign.

"Our previous spots have showcased the joy of coming home, so this year it made sense to portray who's on the other side of the door," said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC

Coldwell Banker® is simultaneously announcing their first ever "Homes for Dogs Project" by teaming up with, the largest non-profit pet adoption website in North America, the campaign aims to find homes for 20,000 dogs in North America.

I have an advanced "peek" at the commercial for you that opens with an originally produced country song.  Enjoy you early-bird look at the commercial created by Siltanen & Partners. (

Meet the Dogs of the Homes for Dogs Commercial!

I hope you'll enjoy this sneak preview as much as I have! I hope the right people will open their hearts and homes to the right dogs - and cats!  Yes, that's a hint!  I hope they will do a campaign for cats before too long!  Thanks, Coldwell Banker!!

Meanwhile, if you're interested in giving a forever home to a dog, follow this link:


Liama Jhons said...

wow, that is quite outstanding, one of the most amazing stuff you have done it so far. Lost and found

Rescuegal said...

What a "pawsome" idea. I love that Caldwell Banker is doing this "Homes for Dogs Project". I think the commercial is great and I hope their project is a huge success.

Thank you, Darlene Arden, for bringing this to light with your timely and informative blog. You always do an amazing job of getting the important animal information out.

Darlene said...

Thank you so much, Liama Jhons. I'm pleased to be able to share this project with my readers before the official launch of the commercial during the Academy Awards.

Darlene said...

Thank you, Rescuegal, for your kind words. I agree completely! It is an amazing project and I hope they more than meet their goal!

Thank you, too, for your kind words about my blog.

Darlene said...
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