This is Homes for Pets Weekend!

Courtesy Coldwell Banker Real Estate

Back in February, I shared a wonderful project with you. Coldwell Banker Real Estate teamed up with Adopt-a-Pet.com to try to help some of the six to eight million homeless shelter pets find loving homes. It seems like the perfect match - a real estate company selling homes to people who might want to complete their family by adding a new pet to their new home. The good news is that they are now more than halfway to their goal of placing 20,000 adoptable pets in homes in 2015 since they launched their Homes for Dogs project.  Frankly, I think homes for cats would be very much welcomed, too!

"We were thrilled when Coldwell Banker Real Estate came to us about this campaign," said Abbie Moore, Executive Director of Adopt-a-Pet.com. "Together we know we can make an impact on communities across the country."

This weekend is a great chance to find that perfect new family member and help them reach that wonderful goal!  More than 650 shelters and rescue groups across the United States will be participating in this weekend's special event.

August 1 -2, local Caldwell Banker offices will join forces with shelters and rescue groups in the Adopt-a-Pet.com network to host adoption events in communities across the United States. More than 600 shelters and rescue groups have already signed up to participate.

Courtesy Coldwell Banker Real Estate Company

More information, including how you can find a shelter or rescue group near you, is available at:  www.adoptapet.com/homesfordogs. 

"It's shocking to think of how many homeless dogs enter shelters each year," said Sean Blankenship, Chief Marketing Officer for Coldewell Banker Real Estate LLC.  "So many of us at Coldewell Banker are dog lovers - that's why we launched the program. Between our 88,000 affiliated sales associates and the 15,000 Adopt-a-Pet.com shelters, we're hoping that we can truly make a difference through a major adoption event."

I hope you'll share this information with your friends who are considering bringing a new companion into their lives. Please let me know if you or someone you know adopts a pet this weekend, or if you have adopted a pet at any time in your life.  

Let's make this a great weekend for homeless pets across the nation!  Let's hope they find loving forever homes!

Courtesy Coldwell Banker Real Estate

Homes for Dogs Project

Max, the Adopted Dog

Every pet deserves a warm, loving home. Unfortunately, not everyone has one. They often languish in shelters where they are killed (euthanized) if no one adopts them, or in rescue, waiting for that "forever home."

Coldwell Banker Real Estate LLC (www.coldwellbanker.com) is aiming to find homes for 20,000 dogs this year. Yes, you read that correctly. This ambitious campaign will seek to match dogs with loving families. For those of us who believe that a house is not a home without a four-legged family member, this is a great idea. I'm sure the homeless dogs would agree.

Their 30-second ad spot which is premiering during the 87th Academy Awards, shows a real success story. Max was seen on Adopt-a-Pet.com and adopted. Coldwell Banker hopes to 20,000 more dogs will find their forever homes as a result of this campaign.

"Our previous spots have showcased the joy of coming home, so this year it made sense to portray who's on the other side of the door," said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC

Coldwell Banker® is simultaneously announcing their first ever "Homes for Dogs Project" by teaming up with Adopt-a-Pet.com, the largest non-profit pet adoption website in North America, the campaign aims to find homes for 20,000 dogs in North America.

I have an advanced "peek" at the commercial for you that opens with an originally produced country song.  Enjoy you early-bird look at the commercial created by Siltanen & Partners. (http://siltanen.com)

Meet the Dogs of the Homes for Dogs Commercial!

I hope you'll enjoy this sneak preview as much as I have! I hope the right people will open their hearts and homes to the right dogs - and cats!  Yes, that's a hint!  I hope they will do a campaign for cats before too long!  Thanks, Coldwell Banker!!

Meanwhile, if you're interested in giving a forever home to a dog, follow this link:

http://bit.ly/HomesForDogs