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Do you remember the Trix Rabbit, the cute cartoon bunny who has evolved over the years? I thought so. I do, too. General Mills, the company that makes Trix Cereal, has decided to reformulate the cereal to make it healthier. It will still be tasty but you won't have to worry about eating something that really isn't exactly a health product or feeding it to your two-legged kids. After all, the cereal's slogan was, Trix are for kids! Yes, I remember that, too. You'll find the new one on shelves in January 2016.
To celebrate the introduction of the newly formulated Trix, General Mills is on a hunt for the Real Trix Rabbit. The contest has been going on for a couple of weeks but you still have time to enter before the November 6th closing date for entries. One real rabbit will be featured as the honorary face of Trix. Pet rabbits from across the U.S. could become the #RealTrixRabbit and appear on limited run boxes in the winner's hometown. Really. I know I usually talk about cats and dogs but plenty of people have pet bunnies!
Real rabbits to other pets in bunny costumes (I don't want to know) you can take pictures or videos and upload them to: www.RealTrixRabbit.com. You can also check out the competition and, of course, you can follow #RealTrixRabbit on social media.
The animated Trix Rabbit will still be around. He has a long-term gig, after all! But this is a chance to make your pet a star, at least in your hometown!
Check out the "B Roll" of the Casting Call:
Here's the Trix timeline for those of you who are feeling nostalgic for the Trix Rabbit you grew up with:
NOTE: I received no compensation for this blog post other than a box of the new Trix to sample.