Monday, August 1, 2016

New Wellness Aid for Cat Owners: Pretty Litter

Alana by Claire Clayton


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I'm a huge proponent of Wellness for pets. It's a medical concept that moved from human medicine to veterinary medicine. If you keep your pet healthy with regular check-ups, plenty of fresh water, good food and exercise as well as knowing the signals to look for to tell if your pet isn't feeling well, you can find problems sooner, before they become progressed, and take you pet to the veterinarian.  Cats, unlike most dogs, are incredibly stoic and masterful at hiding illness. 

There is a new litter on the market that will help you keep even better tabs on your feline companion.


Photo Courtesy of Nancy Ross

Pretty Litter changes color when your cat urinates if there is a possible illness brewing. This product came about out of a terrible loss of a beloved companion.

Daniel Rotman, the CEO of Pretty Litter lost his little orange tabby to an illness.  "It was one of the toughest thing to go through. She was my family member and she was healthy until she began to show aggressive signs of illness," Rotman told me.  "Many cat owners relate to this; cats hide illness until the symptoms begin to show through odd behavior." 

"I wanted to create a tool to empower cat owners, to have another tool to monitor their cat's health before the illness spirals out of control."

From this came a litter that is made using a safe silica microgels that turns color if there is a sign of illness. The litter itself is yellow, so it matches the color of urine. Once the cat urinates in the box, if the urine turns color (and one of four, indicating possibly illnesses), watch your cat for 24 to 48 hours. If the urine continues to turn color, take your cat to your veterinarian. The reason for the wait and monitoring your cat during that time is that a new food, a change in the environment, or if the cat is stressed, can cause the urine to change color. You want to be sure that this is a consistent change. If you have more than one cat and see a color change, isolate them and give each a separate litterbox so you can tell which one might be having the problem.
Photo of Tribble Courtesy of Frank Incremona

Scoop the feces out of the box as soon as you can each day, allowing the litter to drop back into the box. Cat's often urinate in the same section of the box. There is no need to scoop out the pretty litter whether or not it has turned color. Just mix the litter through the box so there will be different litter in each part of the box. Pretty Litter does not have to be scooped because it doesn't clump and isn't meant to. The urine is captured by the little pieces of silica that may, or may not, turn color. The color does not escape so even if your cat tracks a piece of litter out of the box and it lands on your carpet, it won't stain. It's safe to use and eco-friendly. Here's look at the colors and what they can mean:


Pretty Litter color changes may indicate a host of potential health issues.
Orange or Brown: detection of bilirubin which may indicate liver issues such as bile duct obstruction (cholestasis), gallstones, liver inflammation or pancreatitis.
Red: detection of blood which may indicate Feline Lower Urinary Tract Disorder (FLUTD), Crystals (Crystalluria) or Interstitial Cystitis. In rarer cases it can also mean bladder cancer, an internal injury, poison ingestion, and/or if it's a female cat over four months old who hasn't been spayed, she may be in heat.
Blue: high alkaline which may indicate either FLUTD, Struvite Crystal formations or kidney issues.
Green: abnormal acidity which may indicate either FLUTD, calcium oxalate crystals, urinary blockage in males or kidney issues.
Any color other than a golden yellow or olive green may mean you need to take your cat to your Veterinarian. 
Clearly this can be a game changer for cat owners. A three-pound bag will last for a month How? You're not throwing out clumped urine. Nor does this litter smell. It doesn't require artificial additives to keep it odor-free all month. While it can be purchased in stores, it can also be purchased online, either by the single bag to try it (you'll need to buy 2 bags and use a bag-and-a-half for a large litterbox) or order autoship which can be cancelled at any time. Information is on the website under FAQ's.
Pretty litter is growing by double-digit percentages every month and is now expanding to Asia, Canada and Australia.
Want to know more?  Here's a video to show you more. And check out both the video introduction and the FAQ's on the website

video

NOTE: I was sent a bag of Pretty Litter to test.  I received no monetary compensation for this post. I share it for information only.

8 comments:

Gordon Brice said...

Wow! That is a giant step forward, being that cats are so good at hiding illness until it it is often too late to take corrective action. "Pretty Litter" will be a boon to cat owners and give them that extra reassurance that their beloved pet is seemingly healthy. This of course does not eliminate the necessity to have regular health checks. Question: The article suggests, in the case of there being two cats, that individual litter trays be provided, should the litter change colour in the tray being used. I thought that it was preferential for individual trays to be provided anyway. Cats are particular creatures after all.
Thank you as always for sharing this important information, Darlene.

Nancy Dionne said...

Pretty Litter sounds like a product that has been needed for some time. There are other products that can also detect cat health issues through the urine. But I do not think any of them are this easy to use or give such clear indication of specific issues. Thank you for sharing this Darlene!

Darlene said...

Thank you, Gordon, for your comment. You are right and I considered adding it but didn't want to detract from the message because my blog posts are longer than normal for a blog as it is. LOL The "Rule of Thumb" is one box for each cat and one for the house. Do NOT line them up! And if someone lives in a house with more than one floor, there should be a box on each level. There's more, there is an explanation for this, but this is a comment not an article or blog post so I'll resist writing more!

Darlene said...

Hi Nancy,
I'm really happy to share this. Too many people never take their cat to the veterinarian but they will take their dog. Or they haven't acclimated their cat to pleasant car rides so taking the cat to the veterinarian, nor do they think of a mobile vet, or don't have one in their area. Hopefully, they will try Pretty Litter and maybe at least 1 or 2 cats can be saved.

Gwynne said...

Those microgels that indicate illness are a cool idea.

Darlene said...

Thank you, Gwynn, for commenting. I agree. I was happy to write about it. It gives owners a heads-up so they can stop a problem early!

Perrie Jinnie said...
This comment has been removed by the author.
Darlene said...

I have repeatedly asked "Perrie Jinnie" to stop spamming my blog with her comments including a link to her blog. I followed the link on her name a couple of days ago and left a message for her on Google+. The post you see above from her is the second one tonight. I had already removed one. Obviously she doesn't care about spamming or paying attention to requests. Or perhaps she is just a paid spammer who doesn't speak English. Whatever. I have finally taken a screen shot and reported her. For the time being we have to ignore this obnoxious and tenacious spammer. Hopefully, action will be taken by Google's Blogger division on my formal complaint. Enough is more than enough.

Please do NOT click on her link. That is her end game. If Blogger resolves this situation to my satisfaction I will remove the post. Hopefully, I will hear something or I'll find another way to reach Google Blogger.

Thank you for your patience.